Our Story


Pink Vanilla is every girl's must-shop destination for a fun fashion fix. Inspired by street style, social media and pop culture, Pink Vanilla is all about being a modern girl.

Whether you’re out on the town or chilling at home, we have all the style inspo a girl is ever going to need. From glam dresses to casual gym-wear you’ll always be looking bang on trend, we’ve got you covered.

Our philosophy is simple: empowering each other to be confident, helping you find your unique style and do your thing. We love individuality – embracing femininity, sometimes sassy, but always killer affordable looks.


We’re here for you, whatever your mood, with advice and outfit ideas.

Date-night – we’ve got it covered. That tricky first interview outfit – no problem. Trying to impress Ta-Dah!

We love to inspire, our clever team at HQ have grouped our collections into themes to match your style & mood!

Making shopping easier gives you more time to do the things you love...


We love all things ‘new’. New clothes, new outfits, new ideas.

We’re also working hard to make the styles you love more sustainable, with innovative fabrics and processes that are better for the planet.

From signature prints to brilliant basics and the season’s key pieces too, we’ll make sure you don’t miss a thing


If you cant find the answer to your question don't worry. We are here to help. Use our enquiry form by clicking here.