OUR STORY
Pink Vanilla was launched in 2019 by the same amazing people that work at Blue Vanilla, with the aim to attract a younger generation to the brand.
Based in East London, where all the fun stuff happens - PV is all about being a modern girl.
Pink Vanilla is everygirl’s must-shop destination for a fun fashion fix. Inspired by street-styles, pop culture and gen z trends.
Besides selling on our own website, you can find us online on Instagram and TikTok marketplaces, Boohoo, Debenhams, New Look, Matalan, SecretSales and Ebay. If you’re out for a stroll with your besties you can also check us out at our physical stores or at any New Look location.
PHILOSOPHY
Empowering each other to be confident, helping you find your unique style that fits with your personality.
We love individuality, embracing girl-power and feeling sexy for ourselves.
AIM, GOAL & MISSION
We aim to break all fashion rules, delivering unique clothing always having trends in mind.
Our goal is to reach the every-day girl and turn her into an it-girl through affordable prices and fashionable pieces.
We’re on a mission to fill your wardrobe with essentials, statement looks and one-of-a-kind outfits. Empower your girly side with Pink Vanilla.
SUSTAINABILITY
Pink Vanilla believes in a cleaner and greener future for our planet earth.
For this reason:
- Our items packaging poly bags are made of 99% of recycled plastic.
- In February 2024 we went completely paperless on dispatch orders, to reduce use of paper and adapting to a more digital world.
- To reduce our carbon footprint, we dispatch all our orders from one warehouse only for both our brands.
